In these days when it seems that everything that needs to be invented has been done, it is really hard to stand out.
Then you come along a place like Little Man Ice Cream where they have taken a common (but deeply loved) product and branded it in a new way.
The store is shaped like an old milk can. They sell T-shirts and offer an array of seating. They built a brand and the people come, hang out and make memories.
It works for me.
